The Importance Of Body Language In A Video Conference

It is well known that body language or non-verbal communication makes a big difference in how others perceive you during a conversation. Whether you are a conference guest or participant, you can improve your ability while dealing with your own body – language – in front of the webcam. With more and more people using online video conferencing, and studies showing that up to 95% of us use it, many of us forget how important body language is, even when it is behind a screen.

You have since heard that eye contact can be the best way to make a positive impression on a person while you are talking. When you look directly into the camera, you have the opportunity to make eye contact with the people you meet. Eye contact is a good thing in most meetings, but in a video it can be a bit tricky, and one should be aware of cultural differences, because eye contact can be interpreted as a sign of disrespect due to customs.

The video quality must be perfect to easily recognize the expression of the other person, and there is a perfect balance that should be achieved between eye contact and body language.

Still, there are some important body language clues that are easily recognizable on camera. Here are a few tips to help you decipher your client’s body language during your next video conference. Observe the attitude of your customer during the conversation, paying particular attention to the gradual changes in attitude.

It is a good idea to lower the monitor or camera a little bit so that you tilt your head backwards when you see it. This way, when you look into the camera, you are perceived as making direct eye contact.

Avoid looking at your notes or directing your gaze through the room or any area the audience can see. Just make sure you are looking at the camera or the device that is recording you, but you are presenting yourself in a way that they cannot see you even when they see you.

When it comes to how to present yourself physically in a video conference, you need to be as present as you would be in a face-to-face meeting. The posture is important because in front of the camera you usually show only the upper body. If you’re new to the online meeting world that will become an integral part of your daily working life, it’s a good idea to brush up on the right virtual meeting etiquette.    

Video conferencing can improve conference calls by including information that is not clearly visible in an audio call. You may miss important information during the chat, and it may also improve your conference call if it contains information you may not have seen in the audio conversations. Not to mention that sometimes it’s just nice to see someone else’s face on the other end of the line and sometimes even better to hear it.

The current generation of video conferencing applications ignores the importance of body language for human communication. It does not help to detect physical cues such as eye contact, facial expressions, posture and facial expressions.


Understanding how important these clues are is not done by the way they interact with each other. Video conferencing causes missed inflections, missed body language and the inability to see and understand the difference between visual and acoustic aspects of communication in one format and work with them in another. This means that control over the design of the message is in the hands of the speaker, not vice versa in a video conferencing environment.


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